Ghost Pepper Digital is a Cape Town-based performance marketing team helping businesses plan, run and improve paid media with clear creative, useful measurement and honest commercial context.
We work remotely with businesses beyond Cape Town too. We do not claim offices we do not have or treat platform activity as proof of a customer.
Our team, pictured together in an AI-assisted composite made from individual portraits.
Why the agency exists
Make growth work easier to trust.
01
Clear decisions
Campaign activity should connect to a commercial reason. We explain what changed, why it changed and what the available evidence supports.
02
Senior involvement
Daniell leads PPC strategy and remains close to the work. The wider team brings paid media, creative, sales, client and systems perspective.
03
Evidence with limits
Calls, forms, WhatsApp contacts and platform conversions are useful signals, but lead quality and sales outcomes matter. Historical case studies are not guarantees.
Cape Town base · Remote delivery
Close to the work. Not limited by distance.
Our team is based in Cape Town and manages work remotely for businesses in South Africa and other markets. Remote delivery works when responsibilities, access, response times and reporting are clear.
Local knowledge can sharpen a campaign, but it does not replace the fundamentals: a viable offer, accurate targeting, credible creative, useful tracking and a sales process that follows up.
Who does what
Five people. Distinct strengths.
Different strengths, one team, with 15+ years of combined experience across paid media, creative, sales and client work. Daniell brings 8+ years in PPC himself. Portraits have been edited onto a consistent background.
01 · 8+ Years in PPC · Growth Strategy · Client Relationships
Daniell Esterhuizen
Owner & Senior PPC Strategist
Daniell leads PPC strategy and keeps senior judgement close to the account, connecting media decisions with the business goal, lead quality and client relationship.
02 · Paid Media · Campaign Creative · Social Content
Havana Spies
PPC Specialist, Creative Builder & Social Media Specialist
Havana supports paid-media delivery, builds campaign creative and helps translate the strategy into clear social content and usable advertising assets.
03 · Instagram · Website Quality Control · Client Support
Leyla Esterhuizen
Organic Social Media, Sales & Creative Systems
Leyla works across organic social, sales support and creative systems, with a focus on Instagram, client support and website quality control.
04 · Business Development · Client Relationships · Account Growth
JC Oosthuizen
PPC Specialist, Growth, Sales & Client Management
JC brings paid-media, growth and sales perspective to the work, supporting client relationships, business development and account growth.
05 · Paid Media Strategy · Quality Control · Scalable Systems
Vian Oosthuizen
PPC Specialist, Strategy, Quality & Systems
Vian focuses on paid-media strategy, quality control and the practical systems that make consistent campaign work easier to maintain.
How we work
Useful structure. Human judgement.
01
Understand
Clarify the business goal, customer, offer, economics, constraints and what a useful lead or sale actually looks like.
02
Build or repair
Shape the channel plan, campaign structure, creative, conversion path and measurement around the strongest priorities.
03
Optimise
Review meaningful variables and make changes with a reason instead of changing the account merely to create activity.
04
Reconcile
Compare media signals with the calls, forms, conversations, qualified leads and sales evidence the business can verify.
Relevant case studies
Proof with the basis visible.
These are historical reporting examples, not forecasts. Each case study explains the period, metric basis and limitations.
“Within three months I had clients phoning me non-stop and the work has been pouring in since.”
Jordan Holmes · Working with Daniell since 2021
“Their approach to managing Google Ads and general marketing is fantastic.”
Ben Milsom · Public Google review
Work with Ghost Pepper
Tell us the goal. We'll tell you what fits.
Share the business, the current challenge and what a useful outcome would look like. A real person from the team will reply with a practical next step.
Ghost PepperDigital
