Ghost PepperDigitalEvidence, with context
Work that
shows its working.
Eleven reporting snapshots from real campaign periods. Most are anonymised; every result is shown with its measurement basis and limitations.
Service Business Lead Generation
05Garage Door Lead Generation
A paid-search account rebuild that increased recorded lead volume while lowering acquisition cost.
Read the evidence ↗12 months, with latest 30 days ending 22 July 20263,003 recorded leadsMetal Buildings Lead Generation
A long-running lead-generation programme for an anonymised metal-buildings advertiser.
Read the evidence ↗Recent 60-day window ending 23 September 202642.5% lower recent CPATree Surgery Google Ads
A local-service Google Ads programme that concentrated spend on the campaigns producing tree-surgery enquiries most efficiently.
Read the evidence ↗30-day comparison ending 23 September 202636.9% lower CPARoofing Google Ads
A mature UK roofing account that produced more recorded conversions on lower spend through local and service-intent control.
Read the evidence ↗30-day comparison ending 23 September 20267.63x tracked value / costPodcast House Google Ads
A named London video-podcast studio case study connecting Google Ads enquiries with tracked booking value.
Read the evidence ↗E-commerce Growth
04Boutique Clothing E-commerce
Google Ads optimisation for an anonymised boutique clothing retailer.
Read the evidence ↗1-22 July 20263.2x blended ROASCanadian Pre-owned Smartphone E-commerce
A short-window paid-media programme measured against Shopify sales and a stated ROAS target.
Read the evidence ↗90-day comparison ending 23 July 20264.57x ROASMotorbike Helmet E-commerce
Paid-media efficiency gains for an anonymised motorbike helmet retailer.
Read the evidence ↗1-22 July 20262.5x blended ROASSupplements E-commerce
A Shopify-based efficiency programme for an anonymised supplements brand.
Read the evidence ↗Brand/Entertainment Awareness
02Canadian Alcohol Brand Awareness
A reach-focused campaign assessed against forecast impressions and CPM.
Read the evidence ↗23 June-22 July 20266.5x media efficiencyLondon Production Paid Media
A cross-channel paid-media flight for an anonymised London production.
Read the evidence ↗How to read these: Historical results are not forecasts or guarantees. Platform attribution, blended ROAS and recorded conversions are labelled so unlike measures are not treated as equivalent.