Service Business Lead Generation
Roofing Google Ads
A mature UK roofing account that produced more recorded conversions on lower spend through local and service-intent control.
30-day comparison ending 23 September 2026- Primary conversions
- 25
- Google Ads spend
- £2.05K
- Cost per conversion
- £81.91
- Conversion-rate
- 11.79%
- Conversion growth
- +47.1%
The challenge
What the report set out to improve
Improve enquiry efficiency in a mature local roofing account without relying on a larger budget.
The approach
What was done
- Separated town-name campaigns from broader roofing demand.
- Kept flat-roof searches distinct from generic roofing searches.
- Matched bidding choices to campaign maturity and optimised against recorded conversion volume, conversion rate and CPA.
The reported outcome
What changed in the period
Recorded conversions increased from 17 to 25 while spend fell from £2,207 to £2,048. Reported CPA reduced from £129.82 to £81.91 and conversion rate improved to 11.79%.
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