Service Business Lead Generation
Tree Surgery Google Ads
A local-service Google Ads programme that concentrated spend on the campaigns producing tree-surgery enquiries most efficiently.
Recent 60-day window ending 23 September 2026- Recent recorded conversions
- 88
- Recent Google Ads spend
- £746.10
- Recent cost per conversion
- £8.48
- Recent conversion rate
- 10.38%
- March-September conversions
- 180
The challenge
What the report set out to improve
Separate local tree-service intent and concentrate a modest budget on the campaigns producing useful recorded enquiries.
The approach
What was done
- Kept broader tree-service Search distinct from tree-surgeon demand.
- Used Performance Max as the main recorded-conversion driver alongside a high-intent Search layer.
- Allocated the available budget toward the campaigns showing stronger enquiry efficiency.
The reported outcome
What changed in the period
The recent 60-day window recorded 87.99 campaign conversions from £746.10 spend at an £8.48 CPA, 42.5% below the blended £14.74 CPA across the longer March-September window.
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