Service Business Lead Generation
Podcast House Google Ads
A named London video-podcast studio case study connecting Google Ads enquiries with tracked booking value.
30-day comparison ending 23 September 2026- Tracked conversion value
- £15.8K
- Tracked value / cost
- 7.63x
- Primary conversions
- 84
- Cost per conversion
- £24.64
- Tracked-value change
- +309.4%
The challenge
What the report set out to improve
Move an established lead-generation account toward clearer revenue visibility by connecting booking value to the conversion journey.
The approach
What was done
- Added booking-value visibility alongside existing lead actions.
- Maintained focused Brand and high-intent Search coverage for London studio demand.
- Used Performance Max as a supporting growth and retargeting layer while reviewing value, CPA and conversion rate together.
The reported outcome
What changed in the period
Google Ads recorded £15,804 in tracked conversion value from £2,069.97 spend, with an account-level 7.63x tracked value-to-cost ratio and 84 primary conversions.
Need a clearer paid-media plan?