- Finds enabled broad-match keywords
- Compares two configurable conversion windows
- Emails only when broad match exists or conversions breach the threshold
- Does not edit keyword match types
Ghost PepperDigitalFree Google Ads script · Keywords
Broad match alert
List active broad-match keywords and alert when recent conversions fall materially against the preceding period.
What it is for
A faster check.
Not automatic judgement.
Broad match is not automatically bad, but it deserves deliberate monitoring. This compact script lists broad-match keywords in active Search campaigns and compares recent conversions with the preceding period to catch a material drop.
- 01Set the email recipient
- 02Choose the lookback length
- 03Choose the conversion-drop threshold
- 04Review results alongside search terms and bidding strategy
The presence of broad match is a review signal, not a fault. Smart Bidding, conversion quality and negative coverage materially affect the outcome.
Use this script at your own risk. Google Ads interfaces and reporting fields change. Always run Preview in the intended account and read the logs before enabling or scheduling it.
Loading script…How to install a Google Ads script
Copy. Configure.
Preview. Schedule.
- Open the correct Google Ads account and go to Tools → Bulk actions → Scripts.
- Create a new script, remove the example code and paste this script.
- Edit the CONFIG block. Never leave placeholder emails, budgets or thresholds unchanged.
- Authorize the script, select Preview and inspect its logs or report.
- Only schedule it after the preview matches the intended account and scope.