Ghost PepperDigitalFree lead economics calculator
What can a qualified lead cost?
Use your own profit, close rate, budget and capacity to calculate a defensible planning range. No industry benchmark is substituted for your business.
Your inputs
Replace the example values with your own numbers.
Planning result
What can a qualified lead cost?
After the 35% safety margin.
The budget and stated capacity are reasonably aligned on these inputs. Validate the assumptions with real qualified-lead data.
This is planning arithmetic, not a performance forecast. It does not estimate search demand, click prices, lead quality, seasonality or operational constraints.
Check the numbers with us ↗Use the right denominator
Cheap enquiries can still be expensive.
A raw enquiry is not automatically a qualified lead. Record whether the person needs the right service, is inside the service area and can realistically buy. Your affordable cost should be judged against qualified leads and completed sales.
The calculator starts with gross profit per customer, applies your lead-to-sale rate and then keeps the safety margin you choose. Use the result as a planning ceiling, then replace assumptions with actual lead outcomes.
Download the lead tracker →Find the next leak