Source and campaign
Connect the enquiry to paid search, paid social, organic, referral or another channel.
Ghost PepperDigitalFree Excel template
Track the lead.
Not just the click.
A practical tracker for WhatsApp messages, calls, forms and emails. See which sources create qualified work, how quickly leads receive a response and what ultimately becomes revenue.
Download the Excel tracker ↓Included
One operating sheet.
Five useful answers.
The workbook contains 200 ready-to-use rows, dropdowns, automatic response-time calculations and a compact summary. It stores no data online.
Response time
Calculate how long the business took to respond after the lead arrived.
Qualified and reason
Separate viable work from wrong-service, wrong-area, job-seeker and other poor-fit enquiries.
Quote, win and revenue
Follow the enquiry past the first contact so marketing can be judged against commercial outcomes.
Next action and date
Keep follow-ups visible until the opportunity is won or lost.
Weekly routine
Use it for fifteen minutes each week.
- 01
Record every genuine enquiry once.
- 02
Update qualification and the reason when a lead is not viable.
- 03
Update quote, win and revenue outcomes.
- 04
Compare sources using qualified leads and completed work.
Make the numbers useful
Connect the tracker to your affordable lead cost.
Once you know your real lead-to-sale rate and gross profit per customer, use those figures to decide what a qualified lead can sustainably cost.
Open the lead-cost calculator →