Google Ads management
Search campaigns planned around the actual work you take on—new builds, renovations, specialist contracting or commercial projects.
Ghost PepperDigitalPPC for construction companies
Construction marketing built around the right project enquiries.
Digital marketing for construction companies should distinguish homeowners researching ideas from buyers ready to discuss a build. We help contractors and home builders structure Google Ads around project type, viable geography and lead quality—then connect each campaign to a clear enquiry path.
“Their approach to managing Google Ads and general marketing is fantastic.” — Ben Milsom, public Google reviewRead our public Google reviews ↗
Relevant services
Built around how your customers search.
Lead generation for contractors
Ads and pages that clarify your scope, project locations, minimum fit and the next step for an estimate.
Search-term control
Review queries to reduce jobs, training, DIY plans, materials-only and projects outside your scope.
Measurement beyond form fills
Separate calls and quote forms from qualified opportunities, proposals and won work where sales feedback is available.
What we would focus on
Clear scope before the first click.
Project-type intentViable service areasQualified quote requestsSales outcome feedback
We tailor the campaign and landing page to the services you actually offer and the areas you can serve. A planning conversation determines fit; these examples are not a promise of enquiries.
Lead-generation examples
Search intent we would investigate.
These are example themes, not promised keywords or forecasts. Real targeting depends on demand, geography, competition, budget and the work you want.
construction company in [service area]home builder near mecommercial building contractorrenovation contractor quotedesign and build companygeneral contractor in [area]
Related building-sector evidence
Relevant experience, with the context intact.
This anonymised metal-buildings programme is a related construction-category example, not a general contractor or home-builder result. It reported 3,003 platform conversions across 12 months. Those are not independently verified projects, sales or revenue; results are not guaranteed.
Read the full case study ↗PPC experience
From paid click to useful sales conversation.
A construction lead can take weeks or months to become a project. Useful reporting keeps the building type, site location, scope, timing and quote outcome visible so campaign decisions are not based on cheap form fills alone.
- 01Define the right lead
Services, locations, value, urgency and obvious poor-fit enquiries.
- 02Build the campaign path
Search intent, ads, landing page and the fastest sensible contact option.
- 03Improve from real outcomes
Use calls, forms, quotes and sales feedback—not platform counts alone.
A practical next step
Tell us about your market and the leads you want.
Send the basics and ask for a short planning call. We'll reply with a practical next step.
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